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Sky Sports is a group of sports television channels operated by the satellite pay-TV company Sky plc. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland.
It has played a major role in the increased commercialisation of British sport since 1991, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.
Sky was the first broadcaster to show live coverage of a complete overseas tour involving England when they toured the West Indies in 1990.
Since then Sky has acquired the rights to show home international series involving England, Australia, West Indies, India, South Africa, New Zealand, Pakistan and Bangladesh at various times as well as showing almost every England overseas tour, ICC tournaments such as the Cricket World Cup, Champions Trophy and World Twenty20 as well as the Stanford Super Series in 2008. Sky also shows extensive coverage of county cricket, with over 60 live games each season involving every county in all competitions.